Joico Color Intensity Semi-Permanent Color

Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity® —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.*

Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

Shade Palette:

BOLD SHADES: Intense vibrancy that lasts up to 20+ shampoos*

METALLIC SHADES: Lustrous, multidimensional metallics that lasts up to 15 shampoos*

POWER PASTEL SHADES: Creamy, luxiours pastels that lasts up to 10 shampoos*

PEARL PASTEL SHADES

LOVE AURA SHADES

CLEAR MIXER