Guy Tang Direct Dye Collection

#mydentity Direct Dye Collection are extremely pigmented direct dyes for a powerful result. Creating intense depth with shocking vibrancy and minimal color fade for lasting results. The direct dyes are formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos.