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Wella – EIMI Rugged Texture 2.53 oz
$4.27 $14.25
Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.
How to Use
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Warm a small amount between palms until pliable.
Work through dry hair, focusing on mid-lengths and ends.
Twist or tousle sections to create texture and definition.
Layer for stronger hold or rework throughout the day.
Product Details
Formula: Sulfate-Free
Hold Level: 3 (Strong)
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